safiyya
vorajee 

Safiyya Vorajee is a British social media personality, author, entrepreneur and advocate based in the UK.

 

She first built a large online following (over 1 million followers on Instagram) by sharing fashion, beauty, lifestyle and personal content, often blending everyday life with honest reflections.
 

She became most widely known not just for her influencer presence but for openly documenting her family’s journey through the illness and loss of her daughter, Azaylia, who died of leukaemia at eight months old in 2021 alongside her then‑partner Ashley Cain. In her grief, Safiyya and Ashley turned their experience into impact by co‑founding The Azaylia Foundation, a charity focused on childhood cancer awareness, research funding and support for affected families.

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Safiyya is also a published author of a book about her daughter and life after loss, and an entrepreneur with her own beauty business.

 

On social media she creates a mix of personal storytelling, motherhood and grief advocacy, lifestyle and beauty content, using her platform to inspire, support and connect with a broad audience.

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To work with Safiyya, email kath@wearesn.com